Yaasa started in 2016 with the vision of revolutionizing ergonomic office furniture. However, rapid growth and international expansion brought with it technical challenges. The original shop on a WordPress-based system worked well at first, but became more and more complex over time.
Each country had its own domains, content and administration structures - a nightmare for updates and new features. To manage the complexity, parts of the shop were outsourced to external fulfillment providers, but the manual effort remained high. Yaasa needed a central solution that would unite its international shops and automate time-consuming processes.
Der Wechsel zu Shopify Plus mit Shopify Markets brachte die Lösung. Statt zehn Subdomains und mehreren Content-Domains gibt es nun einen zentralen internationalen Store. Dank Shopify Flow wurden zeitintensive Prozesse automatisiert, sodass Änderungen mit wenigen Klicks umgesetzt werden können.
Shopify Markets
Client Success
Shopify Markets
Yaasa profitiert von einer deutlich verbesserten Verwaltung der internationalen Märkte. Was zuvor an externe Fulfillment-Anbieter ausgelagert war, kann nun effizient inhouse gesteuert werden. Manuelle Abläufe laufen im Hintergrund automatisch, während sich das Team auf das Wachstum der Marke konzentriert. Die Zahlen sprechen für sich:
“Before migrating to Shopify, many of our ecommerce processes were outsourced to third parties. With Shopify Plus, we now are in full control of every touchpoint that our customers have with our brand and can provide them with a delightful end-to-end user experience.”
Katja Doppelbauer, E-Commerce & Online Marketing Manager
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Otto Wilde
