mymuesli

Rethinking Muesli – mymuesli on Shopify Plus

Making breakfast more personal – that was mymuesli’s idea almost 20 years ago. What started as an experiment has grown into a beloved brand with a massive community. At the heart of the brand: the legendary muesli mixer. With over 566 billion possible combinations, the process remains playful and simple.

This passion for individuality doesn’t just shape the product – it also defines the digital experience. And over time, the old shop started to hit technical limits.

Migration

Design

Müsli-Mixer

Migration

From Custom to Shopify Plus

The old shop had grown over the years and become increasingly cumbersome. Campaigns, customizations, or new product ideas required significant development effort – even small changes meant technical detours. For mymuesli, it became clear: the platform was holding the team back. The goal was a store that could reflect the brand’s individuality, support growth, and keep technical complexity behind the scenes.

“After just five months, our new shop went live – for our customers, that means even more fun mixing their muesli: faster, more personalized, and with a flexible subscription. For us, it means a strong, scalable platform and far more freedom to turn new ideas into reality.”

The Muesli Mixer at the Core

We migrated the shop from a custom-built solution to Shopify Plus and completely redesigned the frontend and user experience.

The muesli mixer remains the heart of mymuesli. As part of the relaunch, we reimagined the frontend and UX around the configurator. The design feels familiar yet modern, creating a consistent and playful experience across all devices.

Results: Creativity Meets Performance

The new shop brings together brand, technology, and user experience. The muesli mixer remains the emotional centerpiece. And Shopify Plus delivers not only technical stability, but also a solid foundation for future growth: new products, campaigns, and features can now be implemented faster and more efficiently.

As a technical partner, we continue to support mymuesli in optimizing features and rolling out new products and campaigns – ensuring the shop remains stable, flexible, and ready to scale in the future.

Visit the shop