Why Hyghstreet?

It all began in 2016. As one of the first Shopify experts in Germany, we quickly made a name for ourselves with beeclever. Originally intended as a working title, this name accompanied us through the early years of rapid growth. Over time, however, we realized that beeclever no longer reflected who we had become. We needed a new name — one that truly captured our evolution, vision, and expertise.

The beginning of Hyghstreet

Your Partner for Shopify Success

Our founders, Christian and Andreas, found inspiration for our new name amidst the hustle and bustle of London's high street. Surrounded by traditional shops and modern flagship stores of major brands, they realized: This is exactly what we do! We bring brands to the digital high street — Shopify. Thus, the idea for Hyghstreet was born, a tribute to the vibrant shopping streets where the best brands are showcased. And the 'y'? It stands for 'you,' because with us, you are always the focus.

More than just a new name – a new identity

Hyghstreet is more than just a new name; it's a statement that reflects our values and vision. We wanted to create a brand experience that showcases our passion for e-commerce and our commitment to exceptional service. That's why we didn't just change the name — we completely revamped our branding, from our vision and mission to our design and content.

Vision

New Name

CI

Website

Communication

Launch

Hyghstreet – The future of Shopify e-commerce

Hyghstreet marks the beginning of a new chapter in our success story. We’re ready to help brands on Shopify reach even greater heights through collaborative partnerships, innovative solutions, and premium service tailored to the unique needs of our clients. Discover Hyghstreet and experience the future of Shopify e-commerce.

Corporate Identity

Corporate Identity

Partner
Tabula Rasa Studios

Insights: Tools
Figma (UX Design)
Shopify (Website)
Adobe Premier Pro (Video)
Adobe Indesign (Image)
Rotato (Animations)

Insights: Time & Milestones
Naming (3 months)
Trademark Registration (6 months)
Corporate ID (4 months)
UX Design (2 months)
Website (2 months)
Content (3 months)