3 Minutes
22. July 2026
Some partnerships don't begin with a signature. They grow over many years.
Mainz 05 has been part of our journey for quite some time – through long-standing relationships and many shared moments. That's why we're especially proud to become an official partner of 1. FSV Mainz 05 from the 2026/27 season onwards.
To us, Mainz 05 is far more than a football club. It is one of the strongest brands in Rhineland-Palatinate and stands for values we share at Hyghstreet: courage, independence, team spirit and the willingness to challenge convention.
That combination of a strong identity and a constant drive to improve is something that shapes our own work every day.
Why Hyghstreet is partnering with Mainz 05
Mainz 05 has always been about more than results on the pitch. Over the years, the club has built a brand that inspires people not through size or budget, but through character, authenticity and a genuine sense of community. Those are the values that connect us.
At Hyghstreet, the best projects are never created in isolation. They are built through collaboration, trust and the ambition to keep improving together. That's what connects us with Mainz 05: the determination to achieve more as a team and to keep exceeding expectations.
Photo: Jonathan Bartels
A partnership built on shared values
For us, this partnership is about much more than visibility. It is built on shared values and a shared mindset.
Christian Mallmann, Commercial Director at Hyghstreet:
"Mainz 05 is much more than a football club. It is one of the strongest brands in Rhineland-Palatinate and has built a reputation that reaches far beyond our region through passion, team spirit and determination. As a company based in Koblenz, creating digital commerce experiences that genuinely inspire people every day, this partnership isn't about visibility – it's about shared values. The ambition to achieve more as a team and to keep exceeding expectations is what drives us at Hyghstreet every single day."
We're incredibly proud to become part of the 05ER family and to help shape the next chapter of this journey together.
Passion. Team spirit. Never give up.
Values that have defined Mainz 05 for many years – and values we proudly share at Hyghstreet.
We're looking forward to the new season, many inspiring conversations and plenty of memorable moments at the MEWA ARENA.
Here's to a strong partnership.
Learn more about Hyghstreet
Our partnership with Mainz 05 marks another milestone in our journey. If you'd like to learn more about how we work and what it means to be a Shopify Platinum Partner, explore the stories below.
→ Our Story: From Shopify Plus Partner to Shopify Platinum Partner