5 Minutes
18. May 2026
A few years ago, we probably would not have imagined that we would be here one day. Today, Hyghstreet is a Shopify Platinum Partner — the highest tier within the Shopify Partner Program.
For us, this is a special milestone. Not because of a badge or a new logo on our website, but because this status validates what we have believed in for many years: our clear focus on Shopify, our long-term partnerships with clients, and our ambition to create commerce experiences that help brands grow sustainably.
Our Story — Shopify from day one
When we started working with Shopify in 2014, the platform in Germany was still far from the ecosystem it has become today. Many businesses were still relying on traditional commerce platforms, complex custom-built solutions or monolithic systems.
What convinced us about Shopify back then still convinces us today:
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speed
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flexibility
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a strong user experience
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the ability to think about commerce from the perspective of the brand
We were convinced that the future of commerce would not be built on increasingly complex system landscapes, but on platforms that make businesses faster, more agile and more independent. That's why we made an early decision to focus exclusively on Shopify.
Since then, we have supported brands of all sizes with Shopify migrations, international rollouts, UX/UI relaunches and the continuous evolution of their commerce platforms.
With every project, not only has our experience grown, but also our understanding of what truly makes commerce projects successful.
From migrations and relaunches to international expansion, B2B commerce and retail projects, we have had the opportunity to work with some of the most exciting brands in the Shopify ecosystem over the past years.
Brands such as ARMEDANGELS, JUNGLÜCK, mymuesli and JAN N JUNE demonstrate just how different modern commerce projects can look today. And that diversity is exactly what makes our work so exciting. Every brand comes with its own story, its own challenges and its own ambitions.
Our job is not to standardize those differences. Our job is to make them visible.
More than just an ecommerce platform
For us, Shopify has never been just an ecommerce platform. We do not see commerce as a simple sales channel, but as one of the most important touchpoints between a brand and its customers. A good store sells products. A great commerce experience strengthens brands, builds trust and stays memorable.
That is why we combine strategy, design and technology to create commerce experiences that help brands differentiate for the long term.
The Shopify Partner Program
With the introduction of the new Shopify Partner Program, Shopify significantly raised the requirements for agencies and technology partners in early 2025.
Today, the focus is no longer only on project numbers or revenue metrics, but increasingly on sustainable merchant success, Shopify expertise and long-term partnerships.
The evaluation criteria include:
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successfully delivered projects
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growth within the Shopify ecosystem
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technical expertise
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Shopify Verified Skills
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long-term customer relationships within the Shopify ecosystem
The different partner tiers create more transparency and help merchants find the right agency for their requirements. If you would like to learn more about the individual partner levels and what companies should consider when selecting a Shopify agency, take a look at our article about the Shopify Partner Program.
With the launch of the new program in early 2025, we first became a Shopify Premier Partner and only a few months later achieved Shopify Platinum Partner status.
What Platinum means for our clients
The biggest advantage of Platinum status is not the badge itself. What really matters is the close connection to the Shopify ecosystem and direct access to new developments and innovations.
This includes, among other things:
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early access to new Shopify features
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close collaboration with Shopify teams
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experience from complex commerce projects
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best practices across industries and international markets
These learnings flow into every new project we build — whether it is a migration, international expansion, Shopify Plus implementation or long-term optimisation.
What hasn't changed
Of course, we are incredibly proud of this milestone. At the same time, the status itself does not change our day-to-day work. Our projects are still built in small teams. We continue to work closely with our clients. We still discuss UX details, checkout flows, international markets, processes and product pages. And we still enjoy every opportunity to make things better together with our clients.
Even as a Shopify Platinum Partner, our ambition remains exactly the same: to create commerce experiences that people genuinely enjoy using and that help brands grow over the long term. We want to make technology simpler — not more complicated.
And we want to build long-term partnerships that go far beyond launch day. Because the best commerce projects rarely happen within three months. They evolve over years.
We are excited about everything that is still ahead of us.
It's Shopify — plus you, plus us.
FAQs
What does Shopify Platinum Partner status mean?
Shopify Platinum Partner is the highest tier within the Shopify Partner Program. It recognises partners with extensive Shopify experience, a proven track record of delivering complex commerce projects, and long-term relationships with their clients. For us, Platinum status is above all a recognition of our long-standing Shopify expertise and the projects we have built together with our clients.
How do you become a Shopify Platinum Partner?
Shopify awards Platinum Partner status based on a range of criteria. These include successfully delivered Shopify projects, technical and strategic expertise, Shopify Verified Skills, and long-term client relationships. For us, the status is the result of many years of specialising in Shopify and Shopify Plus, combined with experience across a wide range of commerce projects.
What does Platinum Partner status mean for clients?
For our clients, Platinum Partner status means a close connection to the Shopify ecosystem. We are in regular contact with Shopify and gain insights into new developments, features, and best practices. We bring this knowledge directly into our projects – from migrations and international setups to Shopify Plus implementations and the long-term optimisation of existing stores.
How long has Hyghstreet been a Shopify Platinum Partner?
Hyghstreet has been a Shopify Platinum Partner since 2025. Before that, we were a Shopify Premier Partner. Our Shopify journey goes back much further: we started working with Shopify in 2014 as one of the first Shopify Partners in Germany. Today, we bring years of experience across a wide range of commerce projects and industries.