The Shopify plans at a glance

 

 

Shopify is one of the world’s leading e-commerce platforms – and for good reason. Its intuitive interface, flexible scalability, and rich ecosystem make it a top choice for online sellers. But how much does Shopify really cost? And which plan fits your business best?

 

In this guide, we break down the current Shopify pricing structure and help you choose the plan that aligns with your business goals and budget.

 

 

 

How much does Shopify cost?

Shopify’s pricing is made up of two main components:

 

 

1. Monthly Subscription Fees

These cover all technical infrastructure and maintenance – no need to worry about hosting or security.

• Web hosting & servers
• Ongoing software updates
• SSL certificates and security patches

 

 

2. Transaction Fees

Depending on your payment provider, transaction fees may apply. If you use Shopify Payments, you avoid most third-party fees. You can learn more about it here.

 

 

 

Overview: Shopify Pricing Plans 2025

Shopify offers different plans based on business size and complexity. Every plan includes secure hosting, support, and updates – the main differences lie in features and fees.

1. Shopify Basic: €33 monthly*
2. Shopify Grow: €88 monthly*
3. Shopify Advanced: from €384 monthly*
4. Shopify Plus: from $2,300 USD monthly*

* Annual billing saves up to 25%.

 

 

 

Detailed Comparison of Shopify Plans

 

Shopify Basic – For Solo Entrepreneurs

The Basic plan includes all essentials to launch a professional online store.

 

Key features:

 

• Unlimited products
• Built-in blog
• Free SSL certificate
• Shopify Fraud Analysis
• Discount codes
• 24/7 customer support

 

Limitations:

 

• No automation or advanced workflows
• Basic reports only
• Max. 2 staff accounts

 

Pricing: €33/month

 

Transaction fees::

• 2.1% + €0.30 per EU card payment

• 2.0% for external payment providers

 

 

Shopify Grow – Ideal for Scaling Businesses

Shopify Grow is designed for businesses that want to automate and optimize operations. It builds on the Basic plan with smart features like:

• Workflow automation with Shopify Flow
• Professional reports & analytics
• Gift card functionality
• Up to 5 staff accounts

 

Limitations:

 

• No third-party shipping rate integration

• No customs/duties calculator at checkout

• Limited access to advanced reports

 

Pricing: €88/month

 

Transaction fees: 1.8% + €0.30

 

 

Shopify Advanced

For merchants with high revenue and complex operations, the Advanced plan unlocks deeper control and customization.

 

Key features:

 

• Third-party shipping rates at checkout
• Customs and duties calculation
• Advanced report builder
• Up to 15 staff accounts

 

Limitations:

 

• Does not include full enterprise capabilities – Shopify Plus is better suited for that level.

 

Pricing: from €384/month

 

Transaction fees: 1.6% + €0.30

 

 

Shopify Plus

Shopify Plus is built for enterprise-level businesses and high-volume brands that require full customization and scalability.

Key features:

 

• Unlimited scalability
• Fully customizable checkout
• API access for custom integrations
• Exclusive tools: Launchpad, Script Editor, Shopify Flow
• Dedicated account management & support

 

Benefits:

 

• Streamlined operations through automation
• Boosted revenue through tailored marketing & customer journeys
• Reliable infrastructure for global scaling

 

When to choose Shopify Plus:

• High monthly revenue
• Complex business logic and integrations
• High order volume and multiple markets

 

More about Shopify Plus? Compare Shopify vs. Shopify Plus.

 

 

 

When should you upgrade your Plan?

Your plan should evolve with your business. Whether your team is growing or you need deeper analytics, Shopify lets you upgrade (or downgrade) at any time.

Recommended plan by monthly revenue:

 

Monthly Revenue	Recommended Plan	Why?
0 - €10,000	Basic	Low cost, full functionality for starting out
10.000 - €20.000	Grow	Lower fees, automation, more control
€20,000+	Advanced	Advanced analytics, shipping & tax tools
Complex operations	Shopify Plus	Full flexibility, scalability & integrations

 

Note: This table is a guideline. Your exact needs may vary.

 

 

 

Reduce your transaction fees

Transaction fees can significantly impact your margins – especially at higher volumes. Using Shopify Payments reduces or even eliminates many third-party fees.

 

Without it, expect up to 2% in additional charges when using external providers like PayPal or Stripe.

 

 

 

Conclusion: Which Shopify Plan fits you?

Choosing the right plan depends on your revenue, team structure, and operational complexity.

 

Still unsure? Contact us for personal guidance or start with Shopify’s free 3-day trial.