05. January 2026
Shopify is one of the world’s leading e-commerce platforms — and for good reason. The platform combines ease of use with strong scalability, a powerful app ecosystem, and infrastructure that supports everything from small DTC brands to global enterprise businesses.
But precisely because Shopify scales so well, many merchants quickly face one key question: Which Shopify plan is actually the right fit? And what are the real Shopify costs once transaction fees, payment providers, and scaling requirements are taken into account?
In this guide, you’ll get an up-to-date overview of Shopify pricing in 2026, the differences between each Shopify plan, and when Shopify Advanced or Shopify Plus actually become worth it.
TL;DR: Shopify Plans 2026 at a Glance
Shopify offers four core pricing plans designed for different business sizes — from small DTC startups to international enterprise setups. While the Basic plan is primarily suited for smaller stores, Grow and Advanced mainly become valuable through lower fees, better reporting, and stronger scalability features. Shopify Plus is built for larger brands with more complex requirements around B2B commerce, internationalization, automation, and custom commerce architectures.
How Much Does Shopify Cost?
Ongoing Shopify costs generally consist of two main components:
1. Monthly Subscription Fees:
Monthly Shopify fees cover the platform’s entire technical infrastructure, including:
- hosting and servers
- security updates
- SSL certificates
- maintenance and scaling
- performance infrastructure
- Shopify support
The advantage: you don’t need to manage hosting, security, or technical maintenance yourself.
2. Transaction Fees
Additional fees apply per order. The exact amount depends on:
- which Shopify plan you use
- whether you use Shopify Payments
- which payment methods are enabled
Important: Merchants using Shopify Payments avoid additional fees from third-party payment providers. You can learn more in our separate article about Shopify Payments.
Shopify Pricing 2026 Overview
Shopify offers different pricing plans for different business needs and company sizes — from startups to enterprise-level commerce. Every plan includes hosting, security updates, and support. The biggest differences are feature availability and transaction fees.
- Shopify Basic: €36 per month*
- Shopify Grow: €105 per month*
- Shopify Advanced: €384 per month*
- Shopify Plus: starting at €2,100 per month
* Discounts may apply with annual billing.
Shopify Plans Explained in Detail
Shopify Basic – the best entry point for small stores
The Shopify Basic plan remains the most practical starting point for smaller stores, side projects, or new DTC brands.
The biggest advantage is not necessarily the price itself, but the fact that you already gain access to Shopify’s full infrastructure — including checkout, hosting, CMS, blogging, SEO fundamentals, and the app ecosystem.
For many smaller brands, this plan remains sufficient much longer than expected.
What’s included in the Basic plan:
- unlimited products
- professional checkout
- discount codes
- integrated blog
- SSL certificate
- Fraud Analysis
- basic reporting
- 24/7 support
Limitations of the Basic plan?
Compared to higher Shopify plans, the main limitations are:
- less advanced reporting & analytics
- limited automation capabilities
- simpler shipping logic
- fewer staff accounts (up to 2 included in Basic)
- limited B2B and internationalization features
Shopify Basic pricing
- €36 per month
- approx. 2.1% + €0.30 transaction fee for European credit cards
- additional fees for external payment providers
Shopify Grow – for scaling DTC brands
Shopify Grow (formerly called the “Shopify Plan”) is designed for growing businesses with increasing operational complexity.
The biggest difference compared to Basic is not the storefront itself, but the operational layer behind it: better reporting, stronger automation, and lower transaction fees. You can learn more in our article about automating processes with Shopify Flow.
Once a business reaches a certain revenue threshold, the higher monthly subscription often pays for itself purely through reduced transaction costs.
What makes Shopify Grow valuable
- better analytics & reporting
- up to 5 staff accounts
- automation with Shopify Flow
- gift cards
- more efficient workflows for teams
- lower payment processing fees
Shopify Grow pricing:
- €105 per month
- approx. 1.8% + €0.30 transaction fee
Shopify Advanced – built for scaling businesses
Shopify Advanced becomes relevant once a store grows more international, data-driven, and operationally complex.
This plan is especially suited for brands with:
- higher order volume
- multiple markets
- more complex shipping requirements
- advanced reporting needs
- international storefront setups
Key features of Shopify Advanced
- custom report builder
- deeper analytics
- third-party shipping rates at checkout
- duties & import taxes at checkout
- stronger international scalability
- up to 15 staff accounts
Shopify Advanced pricing
- starting at €384 per month
- approx. 1.6% + €0.30 transaction fee
Shopify Plus – Shopify’s enterprise solution
Shopify Plus is designed for larger companies with more complex commerce architectures.
Today, the focus is no longer just “more traffic,” but increasingly:
- B2B commerce
- international expansion
- multi-store architectures
- ERP integrations
- checkout customization
- automation
- headless commerce
- AI and agentic commerce readiness
Why many larger brands move to Shopify Plus
Shopify Plus significantly reduces technical complexity in many scenarios. Instead of managing custom infrastructure internally, businesses can rely on a standardized enterprise commerce architecture.
Especially relevant here are:
- Shopify Functions
- Checkout Extensibility
- Shopify Markets
- B2B on Shopify
- Launchpad
- Shopify Flow
- APIs & integrations
Shopify Plus pricing
Shopify Plus currently starts at around €2,100 per month, depending on revenue and setup complexity.
For larger businesses, the real consideration is often not the platform fee itself, but the overall total cost of ownership.
Learn more about Shopify Plus on our blog.
Which Shopify Plan Fits Which Business?
The most important question is not “Which Shopify plan has the most features?” but rather: What level of complexity does your business actually need?
Our recommendation: If you are just getting started, Shopify Basic is usually the most sensible entry point. It keeps monthly costs low while giving you access to all core commerce functionality. As your business grows and operational complexity increases, you can upgrade to a higher Shopify plan at any time. The following overview serves as a rough guideline:
|
Recommended Plan |
Reasoning |
|
|
Basic |
Affordable entry point with all essential commerce features |
|
|
Grow |
Lower transaction fees, stronger reporting and more operational flexibility |
|
|
Advanced |
Built for international scaling, advanced analytics and operational complexity |
|
|
Shopify Plus |
Maximum scalability, flexibility and enterprise customization |
*This table should only be viewed as a general guideline. The right Shopify plan always depends on your specific operational requirements.
The deciding factor is usually not revenue alone, but rather:
- How many markets are you operating in?
- How complex is your fulfillment setup?
- How important are reporting and analytics?
- How many operational processes do you want to automate?
- Are you running B2B commerce?
- Do you need custom checkout logic?
In practice, upgrading to a higher Shopify plan usually becomes worthwhile once operational friction and process costs exceed the platform fee itself.
Shopify Fees: Where You Can Save Money Long-Term
Many merchants underestimate that the monthly Shopify subscription is often only a small part of the total long-term commerce cost structure.
What matters far more over time are:
- payment processing fees
- operational efficiency
- automation capabilities
- maintenance costs
- developer dependency
- technical stability
Especially with Shopify Plus, the decision is often not driven by individual features, but by the reduction of operational overhead and internal complexity.
Conclusion: Which Shopify Plan Is the Right One?
The right Shopify pricing tier depends less on individual features and far more on the complexity of your business model.
For many smaller brands, Shopify Basic is completely sufficient. Growing DTC companies often benefit early from Shopify Grow or Advanced — especially through lower fees, stronger reporting and more scalable operations. Shopify Plus becomes relevant once internationalization, B2B commerce, automation or more complex commerce architectures enter the picture.
Ultimately, the key question is not just the monthly platform fee, but: Which commerce infrastructure enables the most efficient long-term growth for your business?
If you are unsure which Shopify plan fits your setup best: Get in touch with us or start your first 3 days on Shopify for free.
FAQ – Shopify Pricing & Plans 2026
How much does Shopify cost per month?
Shopify pricing starts at €36 per month in 2026 for the Shopify Basic plan. Beyond that, Shopify offers additional pricing tiers including Grow, Advanced and Shopify Plus for scaling and enterprise businesses. Depending on your payment setup and Shopify plan, additional transaction fees may apply.
Which Shopify plan is best for beginners?
For most new online stores, Shopify Basic is the most sensible starting point. The plan already includes all essential commerce functionality — including hosting, checkout, CMS, blogging capabilities and core SEO features.
What is the difference between Shopify Basic and Shopify Grow?
Shopify Grow (previously called the “Shopify Plan”) is designed for growing brands and operationally larger teams. Compared to Shopify Basic, Grow mainly offers:
- more advanced reporting
- stronger automation capabilities
- lower transaction fees
- additional staff accounts
- more efficient operational workflows
For many DTC brands, Shopify Grow becomes financially worthwhile once order volume starts increasing.
When does Shopify Advanced become worth it?
Shopify Advanced becomes particularly relevant once businesses scale internationally or operational complexity increases. The plan is especially suitable for companies with:
- multiple international markets
- higher order volume and revenue
- advanced reporting requirements
- more complex shipping setups
- international checkout requirements
Because of lower transaction fees, the higher monthly platform cost can often pay for itself relatively quickly.
When is Shopify Plus worth it?
Shopify Plus is primarily designed for larger brands with more complex commerce requirements around:
- B2B commerce
- multi-store setups
- international scaling
- custom checkout logic
- automation
- ERP integrations
- headless commerce
The deciding factor is usually not company size alone, but rather the operational complexity of the business.
What additional Shopify fees should I expect?
Beyond the monthly Shopify subscription fee, additional costs may arise for:
- payment processing fees
- external payment providers
- apps and extensions
- custom development
- premium themes
- third-party integrations
Merchants using Shopify Payments can avoid additional third-party transaction fees.
Can I change my Shopify plan later?
Yes. Shopify plans can be upgraded or downgraded at any time. Many businesses start with Shopify Basic or Grow and only switch to Advanced or Shopify Plus once operational complexity increases.
Which Shopify plan is best for DTC brands?
For smaller DTC brands, Shopify Basic is often fully sufficient. Growing brands typically benefit early from Shopify Grow or Advanced — especially through improved workflows, stronger reporting and lower transaction fees. Shopify Plus becomes relevant once international scaling, B2B commerce or more complex commerce architectures come into play.